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A Study Of Business Models - Massachusetts Institute Of ...
Abstract Despite its common use by academics and managers, the concept of business model remains seldom studied. This paper begins by defining a business model as what a ... Document Viewer
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Key activities you can measure UNIQUE VALUE PROPOSITION (Customers look for benefit) Single, clear, How will you execute the business model? CHANNELS Paths to customers, Blogs, Distributors, Other? Through which channels do our customer segments want to be reached? ... Read More
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